Cascade Engineering Revitalizes Brand –
Establishes New Commitment to “Shaping Ideas in Plastics”
Plastics Leader Charts Course for Sustained Excellence in Multiple Industries
 Cascade
Engineering has developed trash bins with tracking
devices, researched animal-proof plastic waste
containers, and utilized nanotechnology to mold parts
for automotive seating and furniture components. This
spirit of innovation is at the heart of a new brand
revitalization program encompassing all aspects of
Cascade Engineering’s operations.
The Grand Rapids, Mich.-based company is working to
translate its 30 years of industry leadership into a new
market identity, including a refreshed logo, new
corporate website and updated marketing information.
The Company said the brand revitalization program was
established to provide a cleaner, more understandable
definition of products and services to customers.
Founded in 1973 by Fred Keller, chairman and CEO,
Cascade Engineering is a world leader in engineering
plastics systems and components, and serves a variety of
industries, including automotive, industrial and solid
waste.
“We’re taking the sustainable business practices and
outstanding reputation Cascade Engineering has built
over the past 30 years and communicating that message
more clearly to our customers and to the public,” said
John Kowalski, marketing communications manager. “We
have a history of shaping innovation in plastics,
solving customer problems, and delivering
industry-leading solutions. Our brand revitalization
pays tribute to that history and points to a bright
future.”
The Company has streamlined their solutions groups into
three main categories – Solid Waste Solutions,
Industrial Solutions and Automotive Solutions. These
groups address the broad capabilities of Cascade
Engineering and provide a clearer division for
customers.
Cascade Engineering also said it has renewed its
commitment to social and environmental responsibility,
emphasizing new research, ideas and solutions for
customers, employees and the community as keys to
long-term success.
As a part of the new brand introduction, Cascade
Engineering has launched a new corporate website
(www.cascadeng.com) and introduced updated sales and
marketing materials, a corporate solutions group
overview brochure, and a restructured sales force to
better identify and serve customer needs.
About Cascade Engineering:
Cascade Engineering is shaping ideas in plastics through
the development, engineering and manufacturing of
plastics products. The Company is a leader in
engineered plastic systems and components for the solid
waste, automotive and industrial markets. The Company
also produces components for OEM customers as well as
Cascade Engineering branded products. Cascade
Engineering is also widely recognized for its
sustainable business and management practices. The
Cascade Engineering Family of Companies employs more
than 1,200 people – approximately 750 in the Grand
Rapids area.
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